The idea of starting a business is not all that appealing to the nation's college students. When students are asked to rate the attractiveness of starting their own company or non-profit organization in the next five years, these are the answers...
Very attractive: 17%
Somewhat attractive: 30%
Not very attractive: 27%
Not attractive at all: 26%
Why so little interest in being an entrepreneur? Maybe it's because 69 percent say they will be in debt when they graduate, owing a median of $30,000. That fact would also explain why the number-one life goal of today's college students is not finding meaningful work, contributing to society, finding a partner, or having children. The number-one goal is financial security.
Source: Heldrich Center for Workforce Development, Rutgers University, Talent Report: What Workers Want in 2012